When it comes to Social Media in 2023, the first step for any Small Business is ensuring you have an active presence on the channels most relevant to your business. Simply having a Facebook page, for example, helps with creating an additional digital touchpoint for your business and another link driving back to your website […]
In a recent Harv Communications Blog post, we looked at some Google Algorithmic updates and their significance on overall website visibility. This touched on some of the numerous ranking factors that can contribute to how your website may appear across Search Engine Results Pages on Google and other primarily Search Engines. These can include both
There are multiple ways to generate traffic to your website. For example, organic search can bring hundreds or thousands of visitors to a website each day through both short & longtail keyword searches as long as your website is sufficiently optimized for search. Referral traffic from other online platforms such as Blogs, Forums, or Social
YouTube is equal parts an excellent source of entertainment and information. Therefore, it is critical to optimize YouTube content and the channel itself to be found online. Anyone can make a video and upload it to their own YouTube channel for the world to see. This means there are hundreds or thousands of videos being
One of the most daunting tasks for any Small Business is creating, managing, and growing their Social Media channels. There is a myriad of things to “do” and “not do” when it comes to best practices, however, much like anything when it comes to digital marketing, there really isn’t a “one-size-fits-all” approach to Social Media.
Small Business Marketing can be an intimidating step in growing the overall presence of any Small Business across any vertical or market. Regardless of the size of the business, marketing is about getting your products or service in front of potential customers through the channels they are most likely to interact with. This can be
There is a difference between Website Development, a Website Redesign, and a Website Refresh. These are different projects that vary in complexity, time, and cost in order to complete. Before you decide which solution is right for you and your small business, it’s essential to understand the differences between each option. You can read our
What is SEO and How Does it Work? Before we dive into SEO vs SEM and which one is right for your small business, here is a scenario and question for you: When you use your preferred Search Engine to ask a question, how often do you check pages 4, 5, or 12 of the
