Social Media Management
Social Media is an ever-changing digital landscape. New platforms, changes to existing accounts, and updates to create content and engage with consumers online, as well as the process involved in maintaining and growing business channels. It is now longer simply about having a Social presence as that is the expectation, but rather how the channel is consistently being utilized to provide value to the online community. Each platform serves a unique purpose and should be used in differing ways to maximize reach and engagement while providing value to the end user. Ready to learn more about how Social Media can help your business grow? Contact Steve at Harv Communications today!
In a recent Blog post, I took a look at some Social Media tips & tricks you can apply to your business online. Whether you’re located in Hamilton, Toronto, or have 50 locations across the country, Social Media is for everyone to utilize. Your Socials act as a way to provide business information to clients/consumers and humanize the brand online to give it a unique voice. This can be accomplished through Posts, Reels, Stories, Videos, or any of the additional methods each Social platform provides as a way to create engagement.
Why Does Social Media Matter for Small Businesses?
Each Social Media platform creates an opportunity to connect with a potential client or customer. This person may never even make it to you website and instead creates a conversation with your business online through a Direct Message or contacts you directly via phone number/email within a post. There are even ways people can complete a transaction without ever leaving their preferred Social platform.
While communication & engagement are at the forefront of any brand’s Social Media account, it is critical each platform is treated as a unique entity. An individual may want to keep Facebook for close friends/family, Instagram for discovery, and YouTube for learning. If the same message is being posted to all 3 channels in the same way, it may not resonate with the individual. Being on each is paramount, but utilize each platform differently is what can set a business apart from the competition.
Creating Engaging Social Media Content
One thing Social Media is not is a place to simply push products or solicit sales. In many ways, people use their preferred Social channels to escape this type of messaging. Instead, the Social profile of a business might be to share news/updates, post pictures of staff or from a recent event, share Testimonials or Sales messages, and start or participate in online discussions. It’s perfectly fine to use Socials to encourage sales, but you can see this is part of a larger content communication strategy.
People often want to understand the personality of a brand, to see the people who make their favourite products, and feel like they are part of a community receiving behind-the-scenes or insider information. If a Social post feels the same as a flyer they find in their mailbox, it doesn’t take much for someone to scroll past or even unfollow.
Creating engagement through content is one part of the Social Media strategy. A content calendar can reflect what post will be shared to which platform, when, what hashtags, and ultimately what the core message is in advance. Working directly with you, we can develop a communication strategy weeks or even months in advance to ensure announcements, launches, and sales messaging is part of the larger communication strategy involving the business.
